Madonna toured consistently throughout the decade and earned herself the title as the most successful touring artist of all time as well as the most successful female and solo recording artist of all time. In short, her influence has lasted and carried on, and still shows no sign of slowing down.

As well as retaining her sex symbol status, Madonna also found time to marry and divorce film director Guy Ritchie, and bag new toyboy Jesuz Luz, before attracting international publicity for her (eventually successful) attempts to adopt a Malawian orphan.

Of the study, Alex Ayling, commissioning executive for the TV channel Liv said: "This is a fascinating insight into which celebrities have real showbiz staying power with the UK print press and have proved their popularity over the last decade. Madonna's ability to be able to re-invent herself and her image has meant she has stayed at the top of her game throughout the noughties and we salute the queen of pop."