If the 90s saw Kate Moss attract media criticism for her heroin chic image during her modelling shoots, the noughties only fanned the drug-addled flames – this time her unfortunate moniker became ‘Cocaine Kate’ following a video exposé of her dubious acts.

Throw in a high-profile relationship with controversial rocker Pete Doherty, a few dicey attempts at singing, a blossoming brand name and the prospect of teaming up with Phillip Green and Simon Cowell for their epic media venture, and Moss certainly gathered no moss. Her status as a fashion designer also ascended to new heights thanks to a teaming with high street favourite Topshop.