If thereÂ’s one thing thatÂ’s more popular than David and Victoria Beckham, itÂ’s the couple as a whole. Their brand (including cosmetics, fashion and plenty more in sponsorship) in itself is worth millions, but it's their personalities and personal lives where the media hunt in hope of finding gold.

Posh and Becks anchored their move to America by making friends with another celebrity couple – Tom Cruise and Katie Holmes. The unlikely foursome ensure media attention even when together for the most mundane of activities. The combination of sport, fashion and showbiz is never too much for the column inches.