Noodles Bar WiFi Link

Purple, a Wi-Fi internet and analytics firm, partners with Wok&Go.

18:59 22 June 2017

Wi-Fi internet and analytics firm Purple has recently announced a major programme of work with a noodle bar franchise. The company offers a range of products and services that aim to help businesses effectively monitor physical spaces to gather crucial information about their customer behaviour. It has partnered with Smarter WiFI and TPLink to address the needs of noodle chain Wok&Go, which saw the need for a Wi-Fi system that can also capture detailed analytics about restaurant visits and eating habits.

 

Charli McCann, marketing manager for Wok&Go, said: "During the initial demonstration by Smarter WiFi, we found Purple's platform to be very easy to use. All customer data was presented in a really straightforward layout.

 

"Purple's platform has also allowed the firm to identify that the majority of their customers are aged between 16-30 years old, meaning they can now develop more marketing messages suited to this age range, promoting offers such as student discounts."

 

Gavin Wheeldon, chief executive of Purple, said: "It's fantastic to learn that Wok&Go has already achieved some great results that will positively impact the business. They have connected diners, obtained a wealth of CRM data, and significantly grown their social media following, It will be exciting to see what Wok&Go achieve this year."