This new product, promising to do for bottoms what the Wonderbra did for breasts, is about to go on sale in the UK.

The bum bra - created by psychologist Dr. Karin Hart - is said to provide a shapely backside by raising the derriere with a supportive structure. The device is a waist/hip band with two strategically placed adjustable leg loops that encircle the buttocks giving you instant lift without having to work hard at toning up your cheeks.