For a six figure sum, Ulrika and the cameraman sold her wedding pictures to the magazine, and in 1994 for 25,000 she also sold the pictures of them with their one-week-old baby.

They divorced in 1995 following her affair with another cameraman, Phil Piotrowsky. She later married Lance Gerrard-Wright and again appeared on the glossy cover in 2003. Two years later, they separated.