Ben & Jerry's are no stranger to celebrity endorsements. Hoping to honour rocker Elton John before his first-ever Vermont performance, Vermont's iconic confectioner whipped up a flavour just for him - Goodbye Yellow Brickle Road.

The limited-batch ice cream, made from "an outrageous symphony of decadent chocolate ice cream, peanut butter cookie dough, butter brickle and white chocolate chunks" is a take-off on his album and song 'Goodbye Yellow Brick Road'. On the plus side, sales do go to Elton's AIDS foundation.