Marmite ran two television adverts parodying party political broadcasts. The Hate Party, representing marmite haters, promised to "stop the spread" of Marmite, to introduce designated "Marmite-eating" zones across the UK.

Some complaints related specifically to the political aspect of the campaign and these were referred to Ofcom. Other objections related to racism, denigration and offence.

The ASA felt the ads were delivered in a lighthearted way and therefore were not in breach of the rules.