A Brazilian three-banded armadillo wearing a white T-shirt emblazoned with "Brasil 2014" makes up the 2014 mascot. Its name Fuleco is a portmanteau of the words "Futebol" ("Football") and "Ecologia" ("Ecology").

Thierry Weil, FIFA's marketing director said: "Not only is he well-known and recognised by the vast majority of Brazilians, he also seems to have built up a rapport with football fans and is a popular figure, even gaining his own affectionate nickname ‘tatu-bola’. He is fast becoming the most successful FIFA World Cup mascot of all time"