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Britain's most creatively influential
9. Daniel Craig, actor
Before Craig was witnessed as 007, sceptics already hailed him as 'James Blond' and claimed 'Casino Royale' would bomb at the box office.
How wrong they were. Craig is credited with bringing the grittiness back to Bond which hasn't been showcased since 'License to Kill'. 'Quantum of Solace' is set to break previous records, breathing new life into the flagging franchise.
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