A great anti-ageing moisturiser, when applied properly, will provide continuous hydration which is essential for mature skin. It also provides protection from further free radical damage. Choose a cream that has high levels of proven effective ingredients like peptides that work to reverse the ageing process and reduce wrinkles.

However without exfoliation anti-ageing creams can't work their magic. Follow a regular skin care routine and exfoliate at least twice a week, to ensure that fresh, live skin is soaking up moisture.