The Americans are not new to the concept of product placement on TV. For example, American Idol has a Coca-Cola Room where contestants wait while the judges sit behind a desk, each with their own prominent red Coke glass in plain view.

British TV could be set to adopt this strategy to bring a much needed cash influx into the faltering format, but will it be as blatant as these big screen promos? Check out some of the worst offenders in screen history.