Digital London Fashion Week Hailed a Success

The first digital-only London Fashion Week was a massive success.

06:24 18 June 2020

The British Fashion Council (BFC) has announced the "massive success" of their first digital-only London Fashion Week held last weekend. Tens of thousands of people logged on to view the shows, workshops and gigs with over 50,00 unique visitors registered over the weekend. 

 

BFC head Caroline Rush said: "When we announced the move to go digital, our ambition was to create a space for British creatives to show collections, tell their stories, document their design process and their life during those challenging times, but the 120 designers and other members of the industry we hosted this London Fashion Week exceeded our expectations. 

 

"The level of creativity all the designers have displayed under very tough circumstances has been incredible, with most of them not having access to their studios or their teams. The platform has achieved what we set out for it to do, to be a flexible solution that enables designers and partners to integrate existing technology with visual and audial storytelling. I look forward to seeing how they think about a new type of Fashion Week, a hybrid of physical and digital outputs." 

 

In total, there were 3.5million impressions over the weekend on all the LFW platforms - including Facebook, Instagram, Linkedin and website.