Alphabet Merge Nest with Google

Alphabet, Google’s holding company, is to merge its smart home subsidiary.

21:29 11 February 2018

Due to intensive competition from Apple and Amazon, Alphabet, Google’s holding company is to merge its smart home subsidiary Nest into Google to make up lost ground in the home automation industry.

Google Home Assistant and Nest already work together but this merge may mean that Google may build its AI helper directly into Nest’s cameras and thermostats.

 

Nest began in the smart home automation industry with smart thermostat. Since then, it has gone on to build a wide ecosystem of products, including cameras and smoke C02 detectors. It is also expected to release smart doorbells and alarms soon. With an ecosystem that works closely with the world’s mobile operating system, Google will definitely put up a good fight against Amazon and Apple.

 

However, Google must also figure out how to beat the competition by offering more affordable products. Amazon’s loss-leader approach to hardware has proved to be so successful in attracting customers to its Fire range of tablets and the Alexa home speaker.