Why Businesses Should Switch from Standard Postage to Franked Mail?

As your business grows its client base and expands its operations tasks to be handled seem to increase by the day.

14:31 12 December 2019

It becomes more demanding from the bottom to the top of the command chain. And one of the things that may happen is that your mailing volume could skyrocket exponentially. But managing outbound mail can be a daunting process, especially if the volumes are high and it has to be done regularly and on time. As opposed to standard postage, franked mail is more advantageous in various ways, from reduced costs to increased efficiency, saving time, and much more.

Here are some reasons why businesses should switch from standard to franked mail.

To Reduce Your Postage Costs

Especially those dealing with high mail volumes, businesses spend a considerable amount of money on postage. One of the perks of having a machine for franking mail in your office, is that posting franked mail is cheaper. Compared to standard postage rates, switching to franked mail could save you anywhere between 5 and 14 cents on a single standard letter or parcel weighing 100g. If you call it 10 and send a hundred such pieces, that’s 10 pounds in savings. Over time, this money can grow into a substantial figure that can even be used to procure a major asset for the business. What’s more, franked mail bulk users are also entitled to certain discounts at the post office.

Franked Mail Is More Convenient

With franked mail, you will have your own mailroom or “post office” of sorts in your office. You will no longer have to queue up purchasing stamps nor worry about misplaced ones or the ones that got drained in a coffee spill and need to be replaced. All you’ll need to do is pass your letters or parcels through your franking machine and you’re good to go. What’s more, topping up your franking machine or updating postage rates is accessible 24/7 via the internet. This means you won’t have to panic whenever you have urgent mail to send and you don’t have enough postage stamps. Avoiding queues at the post office will also help save time for you and your staff.

More Control and Security

With franked mail, you have more control over who manages your outgoing mail, unlike in the case of stamps where anyone can get access to them and use them for their own personal needs in the office. Modern franking machines require the user to enter a secret code before using them, meaning that you can always keep track of your spending on postage and mailing operations.

Faster Delivery

Switching from standard postage to franked mail will also allow your mails to be delivered faster. This is because the franking process is an automated one, as opposed to the more tedious manual application of stamps on envelopes. And since metered mail gets to the post office already dated canceled, or postmarked, the process is also faster, making it easier and faster to get to the recipient. Talk about efficiency!

Free Branding and Advertising

This is perhaps the biggest benefit of opting for franked mail… franked mail as a marketing tool. When carefully customized, it looks more appealing and professional to the recipient and anyone that comes across the used boxes or envelopes. Businesses can include their company logos, brand names, and slogans to use their mail as a marketing and promotional tool. 

Franking Mail Helps Your Cost Accounting

When using a franking machine, you can always track your spending on postage. This not only helps with budget allocation, but it is also beneficial when it comes to filing your tax returns. You can easily track postage costs from various departments as well, thanks to the advanced features of modern-day franking machines. Additionally, a postage meter is always accurate in measuring your mails’ weight, making it possible to avoid errors such as over-stamping and under-stamping. Your postage costs are always accurate.

Franked Mail Often Receives Preferential Treatment

In larger Post Offices, you’ll find post boxes specifically reserved for franked mail. Many smaller ones also have a dedicated area where you can drop your mail and get going. Some post services companies actually provide special trays and mail bags to help organize and carefully contain your postage for safety and convenience reasons without paying extra.

And there you have it! We can go on and on about the reasons you should consider switching to franked mail as a business. Despite the common misconception, you actually don’t have to be sending huge volumes of mail for a franking machine to be beneficial for your venture.