Benefits of Live Streaming Corporate Events

Live streaming is a growing trend.

14:26 12 December 2019

Even if it hasn't been around for too long, its quickly gaining traction and attention from people who are always looking out for new and innovative ways of delivering content. With the rise of Facebook Live, YouTube live stream, and Twitter live video, it's clear that people love experiencing things online in real-time. In recent years live streaming has become quite popular since people get to experience a particular event even when they can't be there in person.

At some point, you may have thought of streaming your corporate event, and you're not entirely convinced if it's the right move for you. It’s worth noting that people are more engaged with live streams these days, and that can translate to more interested customers for your business. The good thing with live streaming for a corporate event is that it helps in bringing out a human element to your business. It also shows the behind-the-scenes machinery that goes into all the products bought by customers. If you want your business to grow, then you have to focus on authenticity. Ensure you get Corporate Live Streaming Services from a reputable company like Go Live Australia and build your authenticity. Take a look at some of the significant benefits of live streaming corporate events;

Engaging a bigger audience

One of the benefits of live streaming a corporate event is that you can theoretically broadcast to many people all over the world. As long as interested persons have a secure internet connection, they can watch your event from wherever they are. It is quite beneficial for people that cannot attend your event in person since getting everyone under the same roof can be a daunting task. Since most people fear missing out, they resolve to stream live, and that allows you to engage a bigger audience as opposed to if people were to only attend the event.

Reduced costs

The good thing with live streaming is that it can also act as an excellent tool for promoting training and education among your company's staff. In case you have offices in different cities, holding an event and funding everyone's travel expenses can be quite costly. However, live streaming your corporate event enables you to save your company since your staff can access everything from wherever they are, including remote locations.

 Enhances employee engagement

It is possible to increase your employee engagement by live streaming your corporate events. According to a particular research, live video increased employees’ engagement during presentations. They were able to get actively involved and contribute whenever needed. Likewise, the transparent and candid nature of live streaming enables you to build trust among employees, which inspires them to work towards meeting the company's goals.

Takes less time to produce

If you want to write a 500-word blog post, it will take you approximately two hours or so, and for a 1500-2000-word article, you'd probably need anything between 4-8 hours. In as much as a 500-word post is often regarded as a comprehensive piece of content, it does not create enough exposure. However, it can be quickly read within 3-4 minutes. The good thing with producing a live video is that it takes an incredibly shorter time. For instance, if you want to create a 10-minute live video, you'll only need ten minutes.

It facilitates convenience

Some people believe that live streaming is too complicated and technical for the average person to pull it off. Well, that's just a myth. Live streaming is quite simple, and anyone can do it, which provides a high degree of convenience to your audience. Interested persons do not have to necessarily show up at your corporate event since they can follow everything on the live video. It becomes quite convenient, especially for those coming from remote areas.

If you are interested in streaming your corporate event, then you must get it right. The last thing you need is having a significant disruption or delay in the audio or video. Everything has to be on point because you will be going live and you don't get a chance for a do-over. If you want to do it yourself, you should know that there are many risks involved that can significantly disrupt running your event smoothly. Make sure you hire a professional team that specializes in live streaming events so that you don't stress yourself doing all the work. Hire a company that has the right expertise to broadcast your event so that you can be sure everything is done the right way. You invest a lot of money in your business, and you can't afford to take any chances with it.