What is Multi-Channel Marketing?

Multi-channel marketing is the process of having a range of different marketing campaigns across multiple market.

11:04 20 July 2022

In order to properly optimise your marketing activity and establish a sufficient level of customer engagement, you need to ensure you’re successfully improving every aspect of your marketing.

 

One of the best ways of achieving this is to effectively manage your multi-channel marketing, and create the most engaging, successful campaigns across every area of your business.

 

There are many different things that go into effective multi-channel marketing, so you need an expert method of monitoring and managing it. This is where call tracking software can be your best choice.

 

Expert call tracking software – such as the call tracking system from Mediahawk, for example – is the perfect tool for any business looking to bring new improvement and refinement to their multi-channel marketing.

 

In this article, you’ll learn what multi-channel marketing is, and why it’s important to manage it with call tracking software.

 

What is multi-channel marketing?

Multi-channel marketing is the process of having a range of different marketing campaigns for customers to engage with, spread out across multiple marketing channels.

 

This could be two, three, or even several more channels where your customers can interact with your business, as opposed to the standard, single-channel marketing method.

 

Customers will engage with various different touchpoints along their journeys with your business, and every individual may have their own unique preference for which channels they prefer to interact on.

 

For example, with multi-channel marketing, you might have campaigns all across your social media platforms, whilst also having paid ads for customers, as well as promotional emails.

 

This is a prime example of how several marketing touchpoints across multiple channels can be a highly effective way of increasing customer engagement, and expanding your marketing reach.

 

You can also have multi-channel marketing strategies that link certain channels together. For instance, you could have an automated email that sends to a customer after they sign up to your web newsletter.

 

Why is it important to manage?

Multi-channel marketing is only beneficial for your business when you manage it effectively with expert software like call tracking. Here are a few reasons why this is important:

 

• Maintaining optimal engagement

With more marketing channels to manage, it becomes more important to focus on maintaining optimal engagement with each one. And call tracking can help you achieve this.

 

Call tracking software provides you with detailed insights and reports, which can help you track the levels of engagement across every touchpoint that customers visit along their journey with your business.

 

With this data, you’ll be able to monitor how every marketing campaign is performing across all of your channels, and see which ones are receiving the most interaction, as well as delivering many leads and sales.

 

As a result, you can make any necessary changes to your campaigns where you see fit, to ensure optimal engagement is maintained across all your marketing channels.

 

• Being more cost-efficient

Call tracking is also great for helping you execute your multi-channel marketing strategies in the most cost-efficient manner.

 

Naturally, with more campaigns spread across multiple channels, you’re going to need to be as cost-efficient as possible, and it becomes more important to ensure every campaign is worth the spend.

 

With the data provided by call tracking, you’ll have a clear outline of which marketing campaigns are most successful, and those which are underperforming.

 

In response, you can direct more of your budget into the campaigns producing more engagement, and spend less on the ones that generate fewer leads and sales.

 

This will ensure you retain a much better return on investment (ROI), as every campaign will be producing a sufficient level of engagement in relation to how much you spend on them.

 

• Understanding customer marketing preferences

Multi-channel marketing is also important for helping you understand your customers’ marketing preferences. This will ensure you’re continuously delivering campaigns that customers want to see.

 

Your call tracking data will help you identify the levels of engagement across your marketing channels, and this can reveal what they respond to more.

 

For instance, it might reveal how customers are more drawn to campaigns on social media channels as opposed to emails. Or, you might find that customers using mobile app channels are more receptive to shorter, more creative content.

 

Being able to see which channels customers prefer, as well as what content suits every channel, is important for producing optimal marketing campaigns tailored to each channel.

 

In return, this will further improve your lead and sales generation, and significantly boost your ROI.