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Ticketmaster Help Disabled Fans
Ticketmaster launches a booking system so disabled music fans can book tickets like anybody else.
21:13 04 November 2019
Ticketmaster has recently launched a booking system that allows deaf and disabled music fans easily and conveniently book their tickets. With the new system, disabled gig-goers no longer have to call premium rate help lines or provide evidence of their disabilities each time they buy their tickets.
The new scheme allows fans to submit details of their disability online. Once validated, the information is bound to their profile and they can book tickets for all future gigs without extra effort.
Andrew Parsons, Ticketmaster’s MD, said: “It’s something we’ve been seeking to address for some time now. Fundamentally, all fans deserve equal access to live entertainment.”
“The plus side of this system is that, in the future, the fans won’t have to do anything. They will be able to buy their tickets like everyone else.”
Kristina Barrick, of the disability equality charity Scope, welcomed the move. She said: “This is a fantastic news for disabled music fans, and we hope other businesses will follow Ticketmaster’s lead.”
“Buying tickets online is not just about convenience. For disabled people whose impairments mean they can’t use a phone, this will be a game-changing.”
Suzanne Bull, the CEO of Ticketing Without Barriers Coalition, praised Ticketmaster for its efforts. She said: “I’m delighted that Ticketmaster’s accessible ticket sales will go online. This is a real progress for millions of disabled fans who are entitled to a variety of ways in which they can book their tickets.”