The Benefits of Investing in Local SEO and Google Maps

The business world is becoming extremely competitive.

12:32 04 March 2020

To thrive, you require advanced marketing techniques. And one of the best ways to get clients is to take your game to Local SEO. With Local SEO, you have a powerful marketing tool that can take your business from nothing to something. So, what are the benefits of investing in Local SEO? Can Local SEO get you more clients? Well, this article is dedicated to explaining what Local SEO is, how it can help you, and why Google Maps can get you more clients.

Why Local SEO?

If you want to beat the local competition, then Local SEO is all you need. Designed to boost your local visibility, Local SEO will help you reach more local clients and turn them into active leads. Doing Local SEO isn’t that complicated. All you need is to have the right local keywords, tap into Google Maps, invest in directions, and optimize your site for local content. Alternatively, if you don’t have the time to implement a local SEO strategy, hire a reputable SEO agency like https://www.dallasseogeek.com/.

Google Maps

Google Maps are designed to direct potential clients to your site. They give you a superior local ranking—boosting your local visibility. It’s easy and free to install Google Maps. All you need is to visit Google, following the steps (they are few), and let the Google Maps bring you the clients.

Physical Address

Include your company’s physical address on your website. Ensure that the physical direction is correct and properly inputted. Remember, certain services are locally based. For instance, nobody will want to travel miles away to have his/her hair made. He/she will prefer a local hairdresser. That’s why you should get it right with your physical address.

Correct Category

Selecting the right category is important. Ensure that the category you select is relevant to your niche. It should tally with your area of specialization. Putting your site in the wrong category will piss potential clients off.

Google address to Match with the Web Address

Getting it correct when it comes to addressing is important. So, make sure to match the Google address with the website address. Use the same format. Take note of the positioning of the commas, full stops, etc. Don’t include extras in any of the addresses. It will injure your Local SEO ranking.

Have a Verified Google Plus Page

Have a verified Google Plus Page. Verifying your official page will improve the authenticity of your site and give you a superior Google Ranking.

The Power of Google Reviews

If you want to improve your authenticity online, invest in Google reviews. With Google reviews, clients have social proof and assurance that you understand what you are doing.

The Bottom-Line

Don’t let the completion out there pin you down. Invest in Local SEO. Invest in Google Maps. They can play an important role in boosting your local presence. The above article will help you roll out the best Local SEO strategy and get more clients.