Sony Launch Magic Star

Sony Music launches a children’s entertainment label called Magic Star.

21:10 04 November 2019

Sony Music has recently launched a new record label called Magic Star that will develop and market artists and branded project to family entertainment audiences. 

 

 

 

The new label, which is headed by Will Speer, will work with other Sony entertainment companies and collaborate with each of Sony Music UK’s labels and their artist rosters. 

 

 

 

Speer previously worked at Walt Disney Company and was involved in various successful projects that include Toy Story, The Muppets, Monsters University and Hannah Montana. He also oversaw the international marketing across DreamWorks TV and NBCU Kids and Family for NBCUniversal and was the EMEA Marketing Director for Mattel. 

 

 

 

Nicola Tuer, COO, Sony Music UK & Ireland, said: “We recognise family entertainment as an untapped market so launching Magic Star provides a wealth of opportunity for us and will strengthen our capacity for growth.”

 

 

 

“Will is a highly respected executive with a track record of success and knowledge in the industry, which will serve us well as we advance in this market.”

 

 

 

Will Speer added: “Sony Music has identified a huge opportunity within the family entertainment market to create fresh new audio and audio-visual content and also have access to a wide repertoire of signed artists who already have huge family appeal.”

 

 

 

“The scope is endless, and I am very much looking forward to bringing my experience in kids’ media to such an entertainment powerhouse like Sony Music.”