Push Ads: Pros and Cons

Many advertisers and publishers are still snatching on to benefits of various push notifications.

21:18 09 January 2022

Through push notification you will get all the breaking and latest news, special offers from any business or Amazon delivery on your mobile. Push ads are nothing but using the push notifications like the way of delivering marketing content unswervingly to the user’s mobile or system in the term of push advertisements. Everything has their advantages as well as disadvantages so push marketing also has its own pros and cons.

What are push ads?

It is a relatively latest ad format which appears on the user’s mobile bordering on a device notification or alert. These web notification ads allow every advertiser to push or send their promotions unswervingly to the user’s mobile in a non-invasive way. Push ad is very unique as users must opt into receiving them ensuing in a more occupied audience.

Pros of Push ads:

Some pros of push advertisements are:

Reach audience whenever they want:

Push advertisements are the best for those people who want to deliver their perspective to people directly on their devices. Through it you can get all the breaking updates and trending news on your mobile. Both advertisers and publishers can execute push notifications toward driver user experiences. Through these ads you can ping personalized content to the user's device no matter what they do in their mobile they can watch the notification.

Visibility:

Immediate modified notifications support users to finish or take an action.

Customized and timely:

You have to send the notification based on the relevant updates, locations, games completed or cart reminders.

High conversion rate:

One of the important pros is its high conversion rate and quick response. According to a study it is proved that overall 40% of daily users prefer push notifications for daily updates.

Engage users:

Push advertisements are just like email — one of the maximum enticing channels obtainable — in that they may be direct-to-patron and curetted specially to every user’s alternatives and behaviors. However, on the identical time, push advertisements campaigns may be dispatched at scale thus publishers can boom logo awareness, conversion costs and patron retention without breaking the bank

Drive traffic:

The best part of pushing advertisements that are loved by every publisher is it drives more traffic on their websites.

Cons of Push ads:

1. Requires an energetic sales team which is capable to network actively with distributors and retailers.
   
   
2. As the marketing strategy is new to everyone it can be complicated to accurately estimate demand.
   
   
3. Poor negotiating power with distributors and retailers and the product is not yet recognized as the profitable product for retailers.
   
   
4. Ignoring or opting out push notification ads is getting easier.
   
   
5. Most of us prefer ads or emails. More than 42% of users prefer email to accept marketing massages; on the other hand only 18% of users prefer push advertising.
   
   

Conclusion:

Push ads are always good for distributors as well as publishers as it will bring you so many benefits. However, it has such cons as well. But when we compare pros are always better than the cons.