'Pottermore' revealed

J.K. Rowling unveils secret behind wizarding website...

08:45 24 June 2011

J.K. Rowling has revealed the secret behind the latest in the Harry Potter story, Pottermore.

The 45-year-old author unveiled an interactive website, which will launch the entire series in e-book format.

She also let slip that she has written exclusive and previously unpublished material for the online project, but ruled out another novel about the boy wizard.

In a video featured on the site, the mother-of-three says:

"I wanted to give something back to the fans that have followed Harry so devotedly over the years.

"Pottermore is a way for the creativity to live on and a way for me to be creative on a platform that did not exist when I started writing the books.

"I had more than half of the new material already written or in note form. I literally dug some out of boxes."

The site will also enable readers to 'walk' through the Harry Potter books, exploring the places and meeting the people that feature in them.

The main launch of Pottermore.com will be in October, however readers can register now to gain access to the site on 31 July, Harry's birthday.

The Pottermore site, which is run in conjunction with Sony and agency TH_NK, will sell all Harry Potter books, e-books and audio books in several languages directly to readers.