Netflix Team up with Sky Box

Sky to make Netflix available through its latest box.

14:44 02 March 2018

Sky and Netflix have teamed up to allow Sky subscribers to seamlessly access the best entertainment in one place.

 

Under the agreement, the satellite broadcaster will allow viewers to watch Netflix shows on its Sky Q platform later this year. Customers will pay for Netflix as part of their Sky bill.

 

Tom Harrington, an analyst at Enders, said that the move was Sky’s attempt to tackle the threat posed by the popular streaming service.

 

"It has inconvenienced its subscribers, who are more likely to have Netflix than those without pay-TV, because it has believed that its content was strong and exclusive enough to justify operating a walled garden," he said.

 

"It seems as if that confidence has subsided and bringing a competitor on board - one that could potentially satisfy Sky's subscribers for a much lower price - is a risky move that cannot now be backed away from, but at least is a sure source of shared revenues."