Immotion Group brings VR for Legoland

Immotion Group brings multi-sensory VR experience pod and the content The Great Lego Race to LEGOLAND Discovery Centre Manchester.

15:20 30 July 2018

LEGOLAND Discovery Centre Manchester has partnered with Immotion Group, the immersive tech company behind virtual reality cinema, multi-sensory VR experience pod and content for The Great Lego Race. The 360-degree attraction, which combines sight, sound and sound, was first installed at LEGOLAND Discovery Centre Boston, USA.

 

Martin Higginson, executive chairman of Immotion, said: "We are proud of the immersive technology behind the pod and we believe it will boost the great family fun already on offer,"

 

"This is one of Immotion's highest-profile VR experiences so far and shows that out-of-home VR is increasingly becoming a major part of the worldwide attractions and experiences industry."

 

Jenn McDonough, general manager of the Manchester cluster at Merlin Entertainments, added: "We're thrilled to be the first location in the UK to offer this amazing experience.

 

"We were the first LEGOLAND Discovery Centre in the UK, and remain the largest, so it is fitting that we are spearheading this entirely new concept. It's incredibly exciting to be a part of, and I'm certain our Lego fans are going to love it!"