How TikTok World is Unlocking New Opportunities for Brands

TikTok has come a long way since it came into existence in 2016.

23:42 03 November 2021

While it was meant for a community of creators who wish to entertain and inspire, it has become an attractive platform for digital marketers to reach a wider audience.

 

As of today, there are over a billion people in the TikTok community. This includes creators, celebrities, viewers, and even brands from all over the world. And it wasn’t long until TikTok became a launchpad for products and services from companies that came and became a significant part of the TikTok experience.

 

To show appreciation for the valuable presence of brands on the platform, TikTok is developing tools and features that will better cater to businesses and marketers. And most recently, the TikTok World global experience was launched. Here’s how this new virtual platform is helping brands unlock new opportunities to enhance their online presence, connect with their target audiences, and get discovered in a way they couldn’t have anyplace else.

 

Creative tools for stronger brand and creator partnerships

 

TikTok unleashed a set of creative tools to help brands connect and collaborate with TikTok creators or to be creators themselves.

 

TikTok Creator Marketplace

 

This self-serve portal makes it easier for businesses to find creators who are within the same niche and interests as their brands. You can filter your search by the type of content they post, where they are located, and their average views, to name a few.

 

TikTok Creator Marketplace API 

 

This tool gives creator marketing experts access to first-party data to the Creator Marketplace. TikTok’s carefully chosen third-party partners (Captiv8, Influential, and Whalar) aim to provide businesses with white-glove services for effective marketing management on the platform.

 

Open Application Campaign

 

Brands are now given the opportunity to list campaign briefs across the TikTok Marketplace so creators can apply and participate directly on their own. Think of it as a job posting portal for brands. It gives creators the freedom to apply for brands they think are a good fit for them. This way, it’s easier for brands to discover and choose from numerous creators on the TikTok platform.

 

Branded Content Toggle

 

This in-app tool is designed to allow creators to mark certain videos that are made for a brand partnership, establishing transparency in their sponsored and commercial posts without compromising their creative flow.

 

Customized Instant Page

 

Businesses can now create and customize landing pages that potential customers can visit and browse through with zero wait times. These lightweight landing pages are designed to load 11x faster than standard TikTok pages, helping boost user experience.

 

Creative tools for advertisers looking to become creators

 

Not keen on collaborating with creators? TikTok now allows advertisers to turn into creators themselves with a suite of solutions that are easy to use.

 

TikTok for Business Creative Center

 

Coming up with unique ideas and concepts for TikTok videos can be quite a challenge, especially for brands that have no creator experience. This tool helps brands see what is trending on the platform, helping them come up with creative ideas for TikToks.

 

TikTok Video Editor

 

While brands can still use a free online video editor or paid video software for creating videos, TikTok also offers a tool for editing and customizing content. The video editor offers features like TikTok-copyrighted music, font styles and colors, and more.

 

Dynamic Scene

 

This creative tool helps improve existing content by breaking a video apart into several scenes then putting them back together into hundreds of variations, each one based on user preferences. The reassembled versions can have musical elements and transition effects, helping make each one unique and long-lasting.

 

Pop-up Showcase

 

This is a library of images and stickers for brands to superimpose on their videos for extra effect. The great thing about these elements is that they are clickable, making them a fun alternative to traditional call-to-actions.

 

Reliable tools for tracking brand value and impact in TikTok

 

Aside from giving brands the ease and convenience of finding their target audience on the platform and surviving long enough to convert them into customers, TikTok is also sharing tools for measuring campaign performance.

 

Reach and Frequency

 

TikTok Word allows brands to run campaigns in a brand-safe environment with utmost effectiveness and transparency. 

 

TikTok Brand Lift Study

 

A survey-based tool that helps measure how TikTok users perceive ads, helping brands check out what works and what needs to be improved.

 

Ad Viewability

 

TikTok provides reliable partners, DoubleVerify and MOAT, which specialize in providing traffic and viewability insights on the platform.

 

Brand Safety and Suitability

 

Helps make sure that the campaigns of brands on TikTok are running alongside suitable and appropriate content on the platform.

 

Inventory Filter

 

Lets advertisers have more control over where they want their ads to run, helping them get more confident about their marketing strategies on the platform. TikTok made sure that this meets the global and industry-wide standards by aligning it with the GARM Brand Safety and Suitability Framework.

 

TikTok World: Connecting brands, creators, and users

 

Tiktok has truly come a long way from being an entertainment platform to a place where the community can discover products and services that can help improve the quality of their lives. Now, the platform has upgraded its level of commitment from providing a place where creators can entertain and inspire and users can get entertained and inspired. The platform has accepted the challenge to be a reliable launchpad for brands to the point of creating and providing tools to help unlock newer (and better) opportunities for businesses to reach potential customers.

 

These are just a few of the innovative tools, features, and solutions that TikTok World has prepared for brands and this is just the beginning. Not only will brands be equipped with all the things they need to boost the success of their businesses, but TikTok users will also get to discover brands, shop for products and services, and experience customer service that’s fun and convenient. This is the world every brand out there needs to be at right now.