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Quotes by Marshall Mcluhan
- Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
- The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
- The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
- The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
- The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.
- The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
- There are no passengers on spaceship earth. We are all crew.
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