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Quotes by Donald Norman
- I prefer design by experts - by people who know what they are doing.
- I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
- I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology it's the box it comes in.
- In my opinion, no single design is apt to be optimal for everyone.
- Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.
- It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.
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