5G and Marketers

Is 5G going to revolutionise mobile advertising?

20:57 21 June 2017

5G, which is expected to be the biggest technological evolution since the advent of the Internet, promises 1000 times faster connection than 4G. Aside from consumers, the technology is also expected to benefit marketers by revolutionising mobile advertising.

 

5G is the key to fully realise the world of Internet of Everything, where billions of internet-connected devices gather and share data to make the lives of users more convenient. By having access to information produced by consumer interactions with in-store beacons, home appliances, and smart city services, marketers will have a deeper understanding of individual habits, which will enable them to deliver personalised insight with a new level of resonance and effectiveness.

 

Faster downloads will also open a range of format possibilities for marketers. With 5G, advertisers will be able to use rich media and interactive formats (such as VR and AR) allowing them to deliver tailored, cross-channel ads designed to develop closer bonds with consumers. When combined with insight gained from individual activity, advertisers will find it easier to create immersive ads that convey highly personal and engaging messages that can significantly improve individual experiences.