YouTube Channel Content Strategy in 2022

Read on for tips on how to become more successful in YouTube in 2022.

16:04 16 December 2021

You always remember about paid promotions for your channel with buying likes on Youtube, but now it is the important questions to answer when drawing up a content plan:

 

Why should I host a channel? What is my channel about? Why would someone watch my channel? What kind of people will watch my channel? Do I have the equipment and skills that will allow me to conduct such a channel?

 

Where to get video ideas:

 

Trends - follow the trends, thanks to the trends, you can analyze and draw conclusions about which videos are currently being accessed and why.

 

Popular topics on your own channel - study the analytics of your channel, see which videos are gaining popularity, which are not. Having made the conclusions, you can create similar videos to those that gain more views - this will allow you to promote the video on YouTube.

 

YouTube search tips - will help answer the question: how to promote a YouTube channel. When you just start typing a query into the YouTube search bar, you are immediately presented with a list of suggestions for your query. Thanks to such hints, you can understand which queries are often driven into YouTube searches and use them as keywords in the title or video tags.

 

Questions in Comments - You can filter comments and create a video for the most popular questions.

 

Featured Sources - Featured sites, forums, or channels can be a source of new video ideas.

 

Important points:

 

Seriality - people love lots of “parts”. From time to time create videos that can be split into parts, from 5 to 10 videos and add such videos to a separate playlist. 

 

Regularity - Upload videos regularly, at least 2 videos per week, preferably at the same time. The number of videos released depends on the topic. 

 

Topics - stick to one topic, this will speed up the promotion of the video on YouTube.

 

Optimizing YouTube videos. In order to get as many free YouTube views as possible without investing a penny in promotion, you must definitely optimize the video. Optimization will allow you to quickly gain views, attract more and more new viewers and acquire regular viewers “subscribers “.

 

Video title - the title should be immediately preceded be the whole point of the video, what your video is about. The headline should contain the main key phrase and text that will immediately grab attention and interest the viewer.

 

Video file name - before uploading a video to YouTube, the name of the uploaded video clip must contain the main key phrase that would be contained in the title of the video on YouTube.

 

Video description - YouTube algorithms analyze the description and due to this, it is worth paying special attention to compiling a video description. The first couple of lines of description are visible in YouTube, so you need to write them as attractive as possible, be sure to use key phrases and the description should preferably be at least 500 characters.

 

Optimization of tags - not so long ago it became known that tags no longer need to be used, and YouTube algorithms are no longer using them in video promotion. But still, I recommend entering the main key phrases, I think they will help you gain subscribers on YouTube.

 

Playlists - add videos to a suitable playlist, one video can be added to 1 - 3 playlists.

 

Video Thumbnail - The preview of your video is what the viewer sees first in most cases. Thanks to a well-designed icon, the number of clicks on your video will increase - this indicator is called “CTR” in analytics.

 

I recommend adding timecode to videos and links to other videos in the description.

 

Increase in CTR - in analytics, a good CTR of 20% - this means that out of 100 video impressions in the YouTube feed, there were 20 clicks on the video thumbnail. You can increase CTR by: attractive text, catchy picture and your appearance depicted in the preview, the higher the CTR, the more you get to gain views on YouTube videos.

 

Recommended videos and tips - when uploading a video, you can add the function of recommended videos that will be shown at the end of the video, and you can also add tips that will be shown at any moment you specify in the video itself, in the upper right corner in the form of text.

 

If you are interested in how to buy views on Youtube - visit online platforms.