Would You Buy Yahoo

Recently, Yahoo has been shutting bits of its business than celebrating successes.

20:48 13 April 2016

Chief executive Marissa Meyer is selling off Yahoo’s core business and since February, dozens of US-based companies have been rumoured to be making a bid. 

 

Now, the UK-based owner of the Daily Mail newspaper is said to be keen on joining the bidding war and is reportedly in discussion with unnamed parties to get the transaction started – an announcement that caught many by surprise as Yahoo is now considered a marginal internet brand. 

 

Commenting on the announcement, Mathew Horsman from the Mediatique consultancy, said: "Mail Online is fun and a bit salacious," 

 

"It trends reasonably young and has a reputation for being a quick and dirty way of getting celebrity news, but its personal finance and property coverage are also among its strong suits.

 

"So, there are some interesting overlaps."

 

Joseph Evans from Enders Analysis, also offered an explanation. He said: "User data is key. Google and Facebook have a huge number of logged-in users, so they can track who it is using their services and use the information to let advertisers direct their ads,"

 

"Yahoo might have a lot of users, but most of them are not logged into its services, so are effectively anonymous eyeballs.

 

"They are not totally anonymous - there is some behavioural data that Yahoo makes use of - but generally Google and Facebook are better at knowing who you are."