Why Your Company Should Take an Employee Survey

Surveys provide an in-depth insight into the mindset and values of a company’s employees.

16:29 11 June 2020

They can be used to unlock critical opinions to help the company grow, explore the engagement levels of staff, or discover the culture of a workplace. Employee surveys are a vital resource for any company and should be used by anyone wanting to enhance their experience at work.

 

There is a multitude of criteria an employee survey can be focused on. The following are the most popular and beneficial.

 

People and HR Analytics Surveys

 

People and HR analytics surveys are surveys focused exclusively on employee behaviors and trends. They focus on the more emotional information, helping employers identify the most pressing HR concerns, as well as allowing them to see what is and is not working.

 

By utilizing this form of employee survey and making changes to the critical problem areas, companies can encourage beneficial behaviors as well as increase their employee retention statistics, making them more attractive for potential top talent.

 

Culture Surveys

 

Culture surveys hone in on the work culture within an office. These are important because having a good culture will create a better employee experience and make the staff more motivated to work well. Without a positive culture, key members of staff may feel demotivated, leading to poor performance.

 

A workplace culture survey can help an employer find out how to drive a strong culture by identifying misalignments between a company’s vision and the organization’s culture. It can also discover what the employees find most valuable, which can be used to improve matters.

 

Employee Engagement Surveys

 

Employee engagement is crucial for any brand or business because it is this level of engagement that dictates how much effort an individual is going to be putting into their job. Having high employee engagement helps create high productivity, increasing a company’s output.

 

By implementing an employee engagement survey, employers can increase team participation due to the survey giving all staff a voice. This drives proactive behaviors, which will make employees more engaged, as it creates a dialogue where they feel that their opinions are being heard.

 

These types of surveys tap into how the employees feel and lock into their concerns. When these concerns are addressed, this can build an engaged and positive workforce, making them more productive.

 

By using an employment engagement survey, a company can clearly see the aspects of its structure that are disengaging and work to fix these areas.

 

Communication Surveys

 

A communication survey is responsible for getting the workforce talking. It encourages people to speak up more, making it clearer to those higher up how everyone is feeling.

 

Assuming that all of a business’s employees are happy can be a disastrous mindset to have for that business, as it means that it’s not open to improving. A communication survey stops employees from keeping quiet on issues that are affecting them, making it easier for these to be addressed by management.

 

This type of survey can also help managers see how employees feel about the communication between higher-ups and staff and if they share the same vision. This is an important factor, as a lack of clarity can make it hard for employees to feel motivated to go that extra mile for a company.