Why User Experience is Important in E-commerce

Why User Experience is Important in E-commerce

14:01 24 November 2016

You can operate a pretty good website that looks great, functions properly and attracts a fair amount of traffic, but if visitors leave feeling dissatisfied they won’t be coming back - and you can bet that they’ll tell all their friends about the experience. The end user experience isn’t just vital for new e-commerce stores, it is a factor that should be closely developed by any company that deals with online customers. When consumers are happy with an e-commerce store’s way of handling user experience, they won’t care if you’re a newer company that uses www.highriskpay.com or if you are an established business that only accepts e-checks. Providing an exceptional user experience will work to your advantage, regardless of niche or history.

 

 

Getting Consumers to Trust the Unknown

Whether your e-commerce company has been in business for decades or just got started, when a new visitor comes your way, they are likely unfamiliar with both you and your brand. The good news is that consumers are willing to trust the unknown, especially if they are happy with the user experience. What you can do to help provide a great user experience is make sure that each website visitor receives both a warm welcome as well as is directed to up to date information on the background of your company. Your business won’t be considered unknown after a consumer feels more comfortable.

 

 

What Customers Remember

Consumers often bookmark e-commerce store links when they have found a product that they want to eventually purchase. Some will sign up for newsletters or free discount memberships, when they have been convinced to return. Your e-commerce store needs to have a warm and inviting quality that makes visitors feel valued, whether they have made many purchases in the past or have not yet bought a thing. Remember that many consumers feel like they are ignored when they go to buy products in person. If you can develop your e-commerce store’s user experience plan to take advantage of this shortcoming, consumers will remember all of the good things about your company.

 

 

Setting Your E-commerce Store Apart

Shoppers expect to be treated fairly, and acknowledged when necessary. You don’t have to go overboard when figuring the user experience into your store’s set up, but it is a benefit if you can come up with a unique concept apart from your competitors. The difference doesn’t have to be remarkable or require as much effort as a marketing campaign. You might enable customers to customize the look of their shopping carts, or offer a live chat option prominently displayed on your website.

 

Promoting a great user experience is actually the easiest thing that e-commerce store owners can do to keep consumers happy. Ensure that their shopping experience is pleasant with you, and consumers will remain interested in doing business in the future. Without it, your store will just be one of many in a sea of online companies that remain out of touch with internet shoppers.