Why Real Estate Postcards Work

Why Real Estate Postcards Remain Effective

10:41 09 August 2021

In recent years, numerous innovations (such as virtual tours) have transformed real estate business marketing tactics. While these newer approaches to real estate marketing certainly have their potential uses, it’s important to remember that some “traditional” methods are still quite effective.

 

For example, many realtors and similar professionals find that real estate postcards remain among the most budget-friendly marketing tools while also delivering consistent results. The following are key reasons why:

 

Email can make the wrong impression

 

Numerous studies and surveys have been conducted in an effort to determine the average percentage of emails that go unread. Although there’s no consensus regarding how many emails the typical person will simply ignore or delete on a daily basis, it’s generally been estimated that around 35% of emails are never opened.

 

Additionally, receiving a large number of emails in a given day is something many people find stressful. It may seem odd to those who remember a time when email was new and “snail mail” was more common, but in the digital age, traditional mail is actually more of a novelty than email. By sending physical postcards instead of emails, you have a better chance of making the right impression on potential customers.

 

Postcards allow you to be personal

 

Mailing postcards is definitely an option that should be a component of your marketing strategy. However, it’s worth noting that you can also personally deliver your postcards. You may do some by going door-to-door to homes in the area you serve, or by personally distributing your postcards at local events. Either way, if you distribute postcards yourself, you can also introduce yourself to potential customers, forging a connection with them in a way that wouldn’t be possible if you relied solely on digital marketing tactics.

 

Postcards may be seen more than once

 

This is another essential point that highlights one of the key strengths of physical postcards that digital postcards lack. Even if a digital postcard was effective (which, again, probably isn’t the case), once someone read it, they would likely delete it. At the very least, they probably wouldn’t open it again.

 

That’s not the case with a traditional postcard. A physical postcard is something that someone may place on a table or even attach to their refrigerator with a magnet. Thus, it’s a piece of marketing content that customers are more likely to see and engage with on multiple occasions. Naturally, this makes it more likely to yield consistent results.

 

All that said, it’s also worth remembering that some postcards are more effective than others. You need to make certain wise choices to ensure your postcards deliver the strongest possible return on investment.

 

For instance, your cards need to showcase your successes in a concise manner. They should also include a call to action in some form. Additionally, they need to be printed on high-quality paper and feature colors that stand out.

 

After all, your postcards are a reflection of your brand. You want to be confident that they will give customers the sense that you’re a trustworthy and authoritative professional in your industry. Keep that in mind when making design and printing choices.