Why Handwritten Donation Letters are Valuable to Nonprofit Organizations

Can you recall the last time you received a personalized handwritten letter in your mailbox?

23:58 23 May 2023

Can you recall the last time you received a personalized handwritten letter in your mailbox? Probably you will have a hard time remembering since handwritten notes and letters are pretty rare nowadays. 

According to Postal Regulatory Commission, there are only ten personal mails that the average American gets in a year. The rarity of handwritten messages makes sending them an extraordinary way of conveying a message. For a non-profit organization who are seeking support in their endeavors, sending out a handwritten personalized donation letter is an excellent idea. Here’s why:

Creates a positive impact in an instant. If you represent a nonprofit organization or a charity, nonprofit donor letters will always leave a mark. Targeted donors and supporters will see this as an extra special way of reaching out, creating a memorable impression which will benefit your organization.

Standout among the rest. In recent years, the sector of non-profit organizations has reached significant growth with over 10 million worldwide. With such a massive number of nonprofit organizations globally, the challenge of catching the attention of potential donors while retaining existing benefactors has been a major concern of nonprofit organizations. In order to increase leverage in terms of engaging communications going against the path of digital platforms will surely make your organization a standout. Finding innovative ways to connect with your audience to secure valuable donations and support is valuable. This is where personalized letters and notes can be a gamechanger. 

Unique way to highlight creativity. Formal correspondence need not be boring. Sending personalized handwritten donor letters is a huge advantage when most organizations are using generic emails and electronic messages. A handwritten letter is an excellent platform for creativity showcasing your nonprofit organization’s character and values. From selecting the type of card or paper, choosing a design, ink color to executing your handwritten message, a personalized letter is an easy but valuable way to express what your organization is all about. 

Powerful way to express gratitude. “Thank you” can be expressed in various ways but saying it through an email or other digital messaging platform will lose the essence of expressing genuine gratitude. Sending a personalized handwritten letter will demonstrate that your organization recognizes and values support translating to the authenticity of being grateful. This will harness long-term and meaningful relationships among nonprofit organizations and benefactors forging a personal connection. 

A foundation of trust and fruitful relationship. Going the extra mile of sending out handwritten cards to donors and supporters will easily build trust along the way which will lead to a meaningful and fruitful relationship. The time and effort in creating a personalized letter will translate to providing value and importance to donors. Any nonprofit organization will benefit in investing in handwritten notes and letters while building trust, especially for first time donors who are not yet fully inclined with the organization’s objective. 

Perfect platform to ask for donations. Handwritten letters for appeals and request for donations are an important platform where the desire to connect on a personal level is demonstrated. Donors will feel valued while engaging them with your organization’s mission. Making an effort to build a personal connection with donors will significantly increase the chances of getting their unwavering support and securing donations.