Why Explainer Videos are an Integral Part of your Marketing Strategy?

It's no longer a secret that video marketing is a significant trend.

20:51 04 November 2020

Studies show that user experience with video content is better compared to other forms of marketing content. Today, video content is more accessible than ever, thanks to faster internet connections, mobile devices, the ease of publishing explainer videos on company websites, and the existence of video platforms such as YouTube.

 

Consumers find videos more appealing. Indeed, they help them find meaning as video content capture and conceptualize our environment. This is what makes video an integral part of a marketing strategy. Here are other reasons explainer videos play a key role in the success of your marketing campaigns.

 

Differentiate your brand from the competition

 

If you realize your brand can't define a unique selling proposition to differentiate itself from the competition, the chances are that you will find it hard to keep up with the competition. For relatively equal services or products, the brand that can grab a consumer's attention and explain its service or product better is more likely to prevail in a competitive marketplace.

 

Well-crafted explainer videos allow you to grab your target consumers' attention through animation, carefully created images, excellent background music, and an outstanding voice cover. Creating an outstanding explainer video may be just what you need to get a step or more ahead of the competition.

 

Explainer videos usually focus on the product or service benefits.

 

Have you ever realized that consumers make purchasing decisions depending on the benefits of a service or product instead of its features? They tend to choose the service or product that office something they perceive to be better than the other options in the market. Therefore, it's recommended to focus on how the end consumer will benefit from your products rather than the product features.

 

For instance, a consumer is more likely to buy a 'clear, high-resolution image compatible with digital signals' than just a product labeled 'HD TV set.' Sure, the features of a TV set usually make the benefits possible. But it is the benefits that are likely to compel a consumer to consider purchasing your TV set. That means your videos should focus on explaining the benefits of that TV set rather than just listing its features.

 

Using various video tools such as Adobe Premiere Pro, Spiel Creative, and other tools, you can successfully create highly engaging explainer videos that allow you to highlight the benefits of your service or product. This will give you a target audience, the solutions they are looking for, and a reason to buy from you.

 

Explainer videos make it easy to understand a solution or product.

 

It is beyond any reasonable doubt that we are inundated with information. Consumers are constantly navigating through different websites, social media channels, and online forums in search of information, entertainment, and ultimately solutions to their needs. So, how can your brand stand out in such a competitive digital space?

 

The good news is that explainer videos allow you to create a presentation that easily illustrates the specific solutions your brand intends to provide. For instance, if you are providing plumbing services, you can easily create an animated video that answers the common and frequently asked questions about various aspects of plumbing. You can also share video clips that offer insights into maintaining piping and other parts of a plumbing system. Your audience will find this information useful.

 

Generally, explainer videos can make a seemingly complex solution appear easy. For instance, an explainer video sharing a step-by-step guide to install a certain program into your computer is more preferred than having a text-based guide.

 

Explainer videos can be shared easily.

 

Your brand's explainer video can be amended on your site's homepage and made shareable on social platforms such as Facebook. Studies show that video and social media platforms are the easiest ways to increase your client base. But this is only possible if your videos are widely shared.

 

One way of getting people to share your video content is by creating highly valuable, insightful, and excellent videos. Humans are social beings that try to help each other by recommending a great product or service. Having an outstanding explainer video that sums up the benefits of your products or services it's a great way of giving your target audience the chance to share a reliable solution with their followers on social channels like Twitter, Instagram, Facebook, LinkedIn, and more.

 

Explainer videos can save your business money.

 

Just think about how many times you give a great pitch to a prospective customer in a week. Well-thought-out explainer videos are versatile. You can successfully create a service or product demonstration, video ad, and other essential marketing staples with a single explainer video. That means you can use an explainer video to attract prospects, share information that could get them interested in your products, and at the same time, compel them to make a purchase.

 

This is the reason you are likely to save a lot of money on your video marketing strategy and the overall marketing strategy for your business. You no longer need to invest in different videos or marketing ads to drive traffic and increase conversions. If you just create an excellent video that resonates with your target audience and share it on the right channels, the chances are that you'll achieve your marketing objectives.

 

Summary

 

Video has become an effective way for companies to communicate their ideas to their target consumers. Studies show that the millennials don't read as much as the previous generations. They prefer consuming video content because it is easier to digest, more entertaining, and engaging at the same time.

 

The ability to create and share high-quality videos places your business in a unique position to attract the attention of a generation that prefers to consume digital content. Coupled with an in-depth target audience research and excellent content, explainer videos present a unique chance for a business to outpace its competition.