Why esports is a must-have for gaming companies opening an online casino in 2022

In this article, we offer essential tips to guide you into opening an online casino and why you should integrate esports in what you offer.

15:22 01 August 2022

The esports industry is rapidly growing, attracting more attention than online casinos. These essential tips on soft2bet.com/news/a-guide-on-starting-your-own-online-casino-and-sportsbook-business will guide you into opening an online casino and why you should integrate esports in your offer. 

 

More financial opportunities

The esports market is reported to have generated over $600 million from sponsorships and advertisements in 2021. At least $190 million was collected from media rights. 

 

Fueled by the onset of the pandemic, many investors are pumping money into esports casinos. This can be highlighted in the recent mergers and acquisitions and the huge fundraisings orchestrated by multinational companies. 

 

For instance, the Mobile premier league raised at least $90 million for esports investment in 2021, while Bitkraft Ventures raised $165 million.

 

This demonstrates investors' confidence in the esports industry's growth - a step that other companies should take when opening a new online casino.

 

Access to a larger audience

Online gambling is booming, a situation that has largely been fueled by the availability of fast internet, and the use of mobile devices.

 

In addition to the regular gamers, the esports industry is experiencing a surge of new entrants, most of whom are young people. In 2021, 450 million people worldwide were estimated to be involved in this niche and expected to exceed 550 million users in the next two years.

 

By incorporating sports betting, esports, and other popular games when opening an online casino, gaming companies cater to the needs of older and young audiences. Through this, they retain their clients and improve their chances of generating more revenue.

 

Existence of wider betting markets

Numerous markets for esports betting are arising rapidly, which gambling companies should note when opening a new online casino. The markets include total rounds, draw, correct score, and match-winner.

 

Integrating online casinos into these existing games gives players more entertainment options as there is a wider number of games on which they can wager on. 

 

Moreover, adapting esports game specifications by online casinos increases their attractiveness. Thus, many esports fans will be drawn here as there are chances of playing more games than in physical casinos. 

 

With most online casinos optimised for mobile devices, esports players and other gamers can play their favourite games in places of their convenience.This will help generate more revenue for the casino in the long run and provide avid casino visitors with even more options and greater convenience.