Why do online Casinos offer bonuses

Casinos are notoriously tight with money. They are places where punters come with their pockets overflowing and leave with them empty.

14:00 25 January 2018

The house always wins, or at least that is what people say. Casinos are about as far from charities as you can get, they are not places where you expect to get anything for nothing. Sure, if you go to Las Vegas they give you free drinks from time to time, however you can be sure that you are paying more for that drink than you think.

 

Casinos want your money, they don’t want to be nice, they don’t want to be kind and they don’t want you to walk away as a winner. Or at least that’s what people say, right? Well in the modern age, more and more online casinos are starting to have to pay up and give their customers more than just a cold shoulder and a pocket shakedown. What has changed then, why do these companies suddenly offer things like bonuses and free spins to get you to play their online casino games and places bets on their sports betting site?

 

One word explains it all and that word is competition. A range of economists have long suggested that competition would mean better and more fair markets for consumers. With a number of players offering services they would have to compete and find a way to get customers. In some cases, that has not worked, there are a number of energy providers in the UK, but prices go up. There are a range of internet service providers but your bills don’t seem to be getting much smaller. However in terms of casinos, it does appear to have made a significant and important difference. 

 

In the old days of bricks and mortar casinos, if you wanted to find a new place to play, then you had to actually go somewhere. You had to find a new physical building where you could spin the wheel or play a hand of poker, and that was a pain. But nowadays, that is not the case, if you want to find a new online casino all you have to do is switch tabs and google a new place. It could not be easier and it means that companies have to do something to keep you.

 

They are forced then to make offers that stand out from the crowd. Some are more exceptional than others who offer a particularly good set of offers, there is more about the bet365 bonus out there explaining why it is one of the best. However just the fact that casinos now have to woo you is a bonus, suddenly they need to be good value, suddenly they need to attract you and not the other way round and suddenly you have more control. You can take bonuses and then just walk away, you can take them and win or you can take them and just use them for fun so you have to put less of your own money down.

 

We should be happy that, for once, we as consumers are in a position to get things from companies, we should celebrate the fact that we have some control.