Why Custom Mobile App Development is the right Choice for Your Business

A custom mobile app development company can today build the most creative and addictive apps that immediately grab user attention.

13:47 23 February 2022

Somewhere between work from home and hybrid work, we have all become addicted to our mobile phones. To be more specific, it is the app that commands our attention. A custom mobile app development company can today build the most creative and addictive apps that immediately grab user attention. Think of YouTube, TikTok, or Netflix, and others. What these apps do is gradually induce a habit, which then forms into everyday behavior.

 

On an average a third of our waking time is spent on mobile apps. You can imagine the size of the mobile app development business then. The total revenue in the App market is projected to hit over USD 465,655 million in 2022. Clearly, today having an app for your business is no longer a choice. To win, grow and retain customers, apps play an important role, in a cost-effective way. Even for office work and employee engagement and workforce management, apps have come to occupy a pivotal position. 

 

With stakes so high, a lot depends on the chosen mobile app development company. Precisely, this is the reason why most companies are now relying on custom mobile app development services to get it right. If you’re still wondering why you should onboard an app development company for your business then read on. 

 

What does custom mobile app development offer? 

 

• Match unique needs

A custom mobile app development offers the advantage of designing a mobile application from scratch. Off the shelf solutions cover only some needs for many companies, making it difficult to accommodate the features and functionalities you may need. Few off the shelf products allow customization, but the degree of changes permitted may not be adequate. 

 

• Ownership of information and data

Perhaps, one of the major reasons why custom mobile development services are a big draw. Providing information access to a third may increase security risks for a company with millions of customer data and business critical information. 

 

• High level of security

By building your own app, you can implement specific security features that match your business needs such as different user access rights, data encryption, and GPS access without compromising on functionality. The unique requirements of different operating systems and APIs (application programming interface) can also be met with custom mobile apps. 

 

• Ease in scalability

Normally, the off the shelf mobile apps are process pre-set or limited resources. However, as the resources multiply it may be inadequate to manage large amounts of data, without hampering speed and efficiency. With a custom mobile app development company, you can overcome these issues.

 

As your needs change, you can tailor the app, as these aspects are given due importance at the time of building by mobile development services. Custom applications not only allow expansion but they also let you make the user interface using your desired platform.

 

• Generating the revenue

Custom mobile apps add another stream to your revenues. With strategic alliances that match your products, you can extend the offerings available on the app. For instance, if you are a seller of watches, you can offer accessories that go with the products. 

 

Not only does it help to increase revenue through mobile apps, but also lets you leverage the brand value of the partner. In addition, advertisements on the app also add a source of revenue.

 

• Better efficiency of the app

A custom made mobile app facilitates robust ongoing collaboration, notwithstanding the size of the firm. Businesses, large or small can build their own app with numerous functions. For instance, small-sized businesses can use a single app, while large or medium sized businesses can have different custom mobile applications for different functions. 

 

A robust and custom mobile application can give a boost to productivity and increase efficiency.

 

• Better user experience 

For any mobile application to succeed, user experience is paramount. A user interface ultimately impacts the churn rate of your app. An intuitive and immersive user experience design as you want can be assured with a custom mobile app development company. You can ideate and guide the development together with user surveys and feedback to incorporate exactly what you want. All this cannot be achieved with an off the shelf app. 

 

• Integrations and compatibility

Custom applications take into consideration existing set up and needs. Therefore, they are able to integrate better with existing suites of applications allowing import and export of data and information as needed. Also, the ability to fix bugs and make it run seamlessly on any mobile platform comes only from customized apps. 

 

Custom mobile apps ensure that existing resources are well used, so you do not have to park a large sum for migration or in the backend. 

 

Custom mobile apps are not customary anymore!

In today's mobile phone era, the number of apps are only going to rise each day. To create differentiation and personalization, it is inevitable to get a custom mobile development company on board, who can employ a variety of different tactics to ensure you stay competitive and your mobile app stands out in the lot.