Why Businesses Might Want to Host a Mass Participation Charity Event

Are you considering hosting a charity event for your business? Read on for the main benefits of this.

00:41 01 July 2023

Corporate and social responsibility has become an increasingly important aspect of all businesses. There is a much larger focus on community than ever before. Perhaps this is part of the after-effects of COVID-19 – or maybe the world is becoming a more self-aware place, but the desire to give back is more prevalent than ever.

Here, we discuss why businesses may want to host a mass participation charity event as part of their CSR strategy.

It Gives the Chosen Charity Increased Visibility 

If your business has a chosen charity, then, of course, there is some connection and link as to why it was selected. It could be that there is a personal element - and it’s something close to your heart.

No matter what the reasoning is behind it, you will no doubt want to increase the reach of the charity - and an event is a great way to do that. Of course, knowing that there could be a significant amount raised for charity will be a big motivator.

It Boosts Employee Morale

There’s nothing like a big charity event to boost employee morale. Everyone is working together towards a common goal, which will bring everyone together. This is especially the case if you are doing something fun as part of the fundraising, events that may be as diverse as a fire walk, a fun run, a jousting event or a bake sale.

It also gives your team something to look forward to. People need something to break up their daily working schedule.

They are Becoming Simpler to Organise

A lot of businesses can be put off by organising mass participation charity events because they feel it may not sit within the skill set of the company.

Getting the logistics and strategy in place and creating a campaign around a charity event can be time-consuming, and you may not have the resource for it – but there are businesses like wearemassive.co.uk that you can outsource to that can help you pull things together.

Companies such as the aforementioned example typically offer staffing solutions from a core team of highly experienced young workers. Putting together a team which will meet the expectations and needs of the event itself is their core strength.

It may be brand ambassadors, temporary event managers, or hospitality staff, all of whom can work with you from the ground up to make sure nothing is left to chance.

It Adds Personality to your Business or Brand

There is no doubt that when people are making purchases, whether it be a product or service, there is a lot of thought put into the people behind the business they are buying from and what they stand for.

People put in the research to understand your mission, values and more about your corporate and social responsibility practices. It also allows your connections and network to become involved, which can create a sense of community around your company. Not only are you all together for a good cause, but it could create further business opportunities.

If there is a charity that you are working with and are keen to work more closely with them and create your own event - hopefully, this will give you some reassurance as to why this could be worthwhile for your business.