Why Automated Outbound Calls Prove Automation Has Value for Outbound Call Centers

Join us as we explore why automated outbound calls prove automation is highly beneficial for outbound call centers in 2023.

23:46 10 January 2023

Pitching your offer to 10 potential customers is quite practical. But what about pitching it to a hundred customers? Or a thousand? The same goes for all other outbound calls – there’s a limit to how many people you can reach. 

That’s where automated outbound calling comes in. It uses a computer to place calls and deliver your message to many people at once, be it a sales pitch or an event update. 

In this guide, we’ll dive deep into why automated outbound calls prove that automation benefits outbound call centers. With that said, let’s roll in. 

What is an Automated Outbound Call?

An automated outbound call is a phone call made through a computer without the intervention of a human agent. In automated calling, a computer is programmed to dial given numbers and play the pre-recorded message. 

Some companies use automated calling to market their products and services, while others use it to keep their customers posted on specific updates. 

Since automated outbound calls play a pre-recorded message, they’re not considered as impactful and authentic. But modern-day phone systems let you set up various rules on how they respond to particular words and phrases. 

Your automated caller may run a script depending on your customer's request. For instance, if a customer asks about the business timing, it may dictate that if programmed to. In simple words, automated outbound callers nowadays are practical and useful. 

Why Automation is Useful for Outbound Call Centers

Below, we’ll explore why automation is a must-have for outbound call centers and how it impacts their processes, profitability, and more. 

More Profitability

The primary benefit of automation in outbound call centers is increased profitability. 

If you put together a large team of support agents to pitch your offer to 100 customers daily, it might cost an arm and a leg. On the flip side, you can use a VoIP phone service to set up automated outbound calls and call 200 customers daily instead. 

The former will require funding all your employee salaries, whereas the latter will only require a monthly subscription to the automation tool. As a result, your outbound call center costs will reduce, and the profitability will increase. 

Better Operations

Another significant benefit of automated outbound calling is improved call center operations. 

Like most other automation tools, a call center program will minimize the manual work to make your processes as seamless as possible. Plus, an automated outbound calling tool eliminates the risk of human error for more effective operations. 

Improved Customer Service

Automated outbound calling can also significantly improve your customer service in many ways. For instance, it lets you schedule outbound calls when your customers are free. 

You can also use outbound calling to provide proactive service to your customers. For instance, your call center program may automatically notify your customer of an issue with their account. It makes your customers feel valued, leading to increased customer satisfaction. 

Convenient Updates 

It can be stressful to manually call all your customers to update them on a certain event. But with automated outbound calling, you can notify all your customers at once. It will save hours of time for your support agents. Plus, you won’t have to worry about any customer missing out on the update. 

What to Look for In an Automated Outbound Caller

Your call center program must include all essential features for you to use it for automated outbound calling effectively. That said, below are some important things to look for when choosing an automated outbound calling program. 

Automated Call List Compilation

When choosing an outbound call center program, make sure it can create call lists itself. Such tools collect data from different sources to create and organize call lists for the maximum benefit of your outbound call center. 

Plus, you can set various rules to make the most of your automated outbound calls. For instance, you can prioritize sales calls over support calls, as the former is more beneficial for the business. Similarly, you can decide times for different types of outbound calls. 

Dialer Logic

Dialer logic is another essential feature when seeking a call center program. These programs allow setting detailed dialer logics to suit your call center operations. 

For instance, you can set your dialer to perform a specific action if a call isn’t picked up. It could be to retry the call or use another associated phone number. 

Final Words

Manually calling your customers is indeed an impactful way to make sales or update them on certain events. But manual calling is not scalable as it’s not easy to call over a hundred people or more. 

With automated calling, you can make as many outbound calls as you wish to deliver your message to many people simultaneously. This guide explored why automated outbound calling is worth it for outbound call centers. Until next time, cheers!