White Hat SEO: Results-Driven Techniques You Should Follow

The internet is evolving every day with the help of new technology, innovations, and ideas.

12:55 02 March 2022

In fact, most businesses now have a website for promotion, advertisement, etc and they mostly get such task done by an SEO Reseller. If you wish to succeed in this competitive world then it is very important that your website gets more relevant organic traffic from search engines like Google & Bing, i.e., search engine optimization (SEO).

For those who are new to SEO, there are two types of methods — Black Hat and White Hat SEO. It is recommended to follow the latter if you want to get real long-term benefits by ranking your website in search engine results for specific keywords.

White hat SEO then is simply a set of strategies that help you achieve higher rankings & high search engine visibility, thus creating more business opportunities. However, there are certain aspects you should consider before applying them to your SEO activities.

What is white hat SEO?

As the name suggests, White Hat SEO is all about following the rules and regulations set by search engines like Google & Bing. So, they are mostly 'legitimate' techniques that promise long-term results for your business.

Among them, Search Engine Friendly (SEF) URLs, HTML optimization of content on site pages, web page load time optimization, meta tags usage, linking strategies using quality links, and much more. On this note, let's look at some result-driven techniques you can follow to gain more benefits:

1) Create quality content:

As per studies, people are more likely to spend time on websites with better content. So, make sure your pages include fresh & relevant information. Besides search engines like Google value page rank based on the quality of backlinks pointing towards it. Quality content means that you should be able to provide your users with valuable information that they can use.

Moreover, you know well that people don't like slow-loading websites, so it is important to optimize your site's page load time to let visitors find what they are looking for and prevent them from leaving your website. This will help you in getting more conversions.

2) Keyword density optimization:

This refers to the number of times a keyword appears on a web page. Search engines like Google and Bing use this factor while ranking sites, so it is advisable to use your keyword once every 100-150 words in content and not all over the place. This will help you rank better. In fact, you can use a free keyword density analyzer tool to check just this.

In addition, the concept of white hat SEO is all about creating high-quality backlinks from relevant websites that let search engines like Google & Bing call your site 'reliable' and rank it higher in SERPs (Search Engine Results Pages). It is also advisable to create links only from those sites which you find more relevant, otherwise, it might cause a problem for your website.

3) Implement off-page optimization:

The popularity of your website increases due to backlinks, so make sure to implement an effective off-page optimization strategy as well as White Hat SEO techniques to get higher rankings & an improved online presence. It is also necessary that those links are dofollow only, i.e., they actually support page rank flow of juice from one page to another. You can choose a suitable SEO packages from a reputed firm that can provide you quality links.

In addition, focus on implementing schema markup whenever you have a web page for product or service descriptions. It helps search engines like Google understand your web pages better and rank them higher in SERPs.

4) Focus on content marketing:

If you are getting good traffic but not achieving the desired number of conversions, then it's time to focus on content marketing. It is important because people have become smart over the years and are now able to decipher between what is presented as genuine or not.

Content marketing helps establish your brand name & its value among your target audience by producing fresh & useful content that they can use. This way, you can attract more customers and generate higher revenue for your business. Hire a content marketing agency to get quality content for your business that will help you stand out from the rest.

5) Implement social media optimization:

People spend a lot of time on social media, so you should definitely use it as a marketing tool for your business. Implement SMO strategies to let people know about your products & services and also collect feedback from them. You can do so by creating pages related to your product/service on popular sites like Facebook, Twitter, Instagram, and more. The more you interact with people using social media, the more they will trust your business.

Wrapping up!

These are some of the most important result-driven SEO techniques that should be followed by every webmaster to generate positive results for their website. Implement them and get ahead of other competitors in your industry. Even if you are new to SEO, these tips will help you get started right away!