What is live shopping?

11:01 30 October 2022

Simply put, live shopping is a way to buy items in real time. This means that you can see the item being sold as it is produced and buy it immediately if you wish.

Live shopping has become increasingly popular in recent years, thanks to the emergence of live streaming platforms such as Twitch, YouTube and the development of interactive live shopping software like Onlive.site. These platforms allow anyone with an internet connection to watch live shopping events and purchase items on the spot.

There are a few things to keep in mind if you want to get the most out of live shopping. First, make sure you have a good Internet connection so you don't miss any of the action. Second, take the time to research the items you are interested in so you know what you are buying. Be prepared to act quickly! Live shopping events can move quickly and the best deals can last only a few minutes.

How to boost sales with live shopping?

If you're looking for a sure-fire way to drive sales, live shopping is the answer. By offering customers the ability to shop in real time, you can create a sense of urgency and excitement that will encourage them to buy now.

Not only that, but live shopping also allows you to build a relationship with your customers and get real-time feedback. This way, you can adjust your offers and strategies on the fly to make sure you always meet your customers' needs.

So if you're ready to take your sales to the next level, here's how to boost them with live shopping.

1. Make sure your live shopping sessions are well planned and organised.

This may seem like a no-brainer, but it's important to make sure your live shopping sessions work well before you launch them. This means having a clear plan about what you are going to sell and how you are going to sell it.

You also need to have a good understanding of your audience so that you can target your live shopping sessions to them. And finally, you need to make sure you have a good platform for your live shopping sessions, such as a live shopping software integrated in your website, or a social media platform.

2. Promote your live shopping sessions in advance.

Once you have everything set up for your live shopping sessions, it's time to start promoting them. Start by advertising your live shopping sessions in advance so that people can book the date.

You can promote your live shopping sessions on your website, on social media and even through traditional marketing channels such as print or radio ads.

3. Keep your live shopping sessions short and fun.

When it comes to live shopping, less is definitely more. Keep your live shopping sessions short and fun so people don't get bored or leave for another shopping session.

A good rule of thumb is to keep your live shopping sessions under an hour. This will ensure that people stay interested and don't leave.

4. Offer exclusive deals and discounts during your live shopping sessions.

One of the best ways to encourage people to buy during your live shopping sessions is to offer exclusive deals and discounts. This can be anything from free shipping to a percentage off their purchase.

Whatever you do, make sure your offers are too good to pass up so that people are encouraged to buy now.