What Does Digital Signage Offer?

The growth of the digital signage market is a direct result of the ever-increasing reliance on technology.

17:57 19 August 2021

In today's IT dominated world, most organizations, big or small would be pressured to embrace more technology into their business in order to stay competitive and survive longer. "Digital Signage" is one such hi-tech solution that has gained considerable popularity over the last decade as it allows businesses to cut down costs while increasing productivity at the same time.

 

Indeed, digital signage has come a long way from being just another software application. It’s a complete change on how businesses operate with the amazing amount of options it offers.

 

But what exactly does digital signage offer?

 

1) It provides cost effective solutions for advertising:

 

With rising costs in traditional advertising methods like print, radio or television, digital signage has emerged as an economical and efficient option for businesses to advertise their products. The ability of digital signage to offer targeted ads to specific customer groups is what makes it a preferred choice among marketers. With the help of more than just color videos, flash animations and audio, advertisers can now choose how they want their story to be told in front of the audience.

 

2) It reduces environmental impact:

 

While traditional media would require paper printing presses which are harmful for the environment, digital signage uses ecofriendly LED monitors. Which do not emit any form of pollutants into air thereby leaving a smaller carbon footprint. Not only this but these monitors tend to last longer than conventional LCDs used in television screens and laptops.

 

3) It offers more control:

 

Unlike traditional media, digital signage offers unparalleled control in terms of scheduling as well as targeting, this helps businesses to reach the right customer at the right time. They also improve their efficiency by generating more revenue from each piece of display than they would otherwise have done with conventional methods. You can find out more at https://www.mandoemedia.com/.

 

4) It increases brand awareness:

 

While print or television ads may help to increase sales rather quickly, they are usually difficult to differentiate from that of competition. Due to similar advertisements on display at any given point of time in an area. Digital signage however can help businesses identify themselves easily and aids them in bringing in frequent traffic through unique and creative advertisements which will keep your audience intrigued.

 

5) It helps to strengthen your brand identity:

 

When it comes to brand identification, digital signage can be a key player as it presents an opportunity for businesses to showcase their products in different market segments. One can easily gather a variety of information by using this medium effectively thereby strengthening its brand image.

 

6) It improves customer service:

 

Digital signage allows organizations to connect with customers on more personal grounds by providing necessary and timely information during peak hours, holiday seasons or even general days when footfall is low. For example a business would want to use the latest technology as a means of providing information like stock levels or placing orders. They do this instead of relying on written documents which may not be immediately available when they're needed sometimes causing inconveniences.

 

Digital signage is here to stay and embracing it will grow your company in leap and bounds. Definitely the reduced costs in scheduled and targeted advertising and the improving of brand awareness will push up your sales.