What are the Most Useful Tools for Startups?

A budding venture is regarded as a startup. Unique content and proper SEO tools help in building the project

15:02 30 January 2020

Check plagiarism online with a plagiarism checker to ascertain content quality.

A brief delineation of a startup organization

A startup business can be regarded as an organization that is at its nascent stage. A group of people or an individual can create a startup. The founding members have to find more investors to acquire financial assistance for the venture.

At the initial stage, members of the single owner have to take care of the business aspect of the company.

Startup Business Should Offer Something Unique To Its Customers

The core element that defines a startup project is a unique idea. The idea has to be useful. If it is an entirely new service or product idea, then it has to be tested in the market and modified as per consumer reaction.

In simple words, the startup has to offer something new and useful or something better than other allied services/products. It takes a lot of effort to perfect a product that arrests the attention of the consumers.

Aiding tools required for running a startup

The online medium is frequently used for business purposes. The presence of the Internet has eased the process of business transactions to a great extent.

Setting up new business organizations online appears easy, however, establishing a business online and running it successfully requires simultaneous management of several tasks.

It is quite difficult to manage a host of tasks individually. To ease the pressure, various online tools are present that assist entrepreneurs in managing multiple functions effectively.

Aiding Tools Help the New Startup Business a Lot

They are both paid and free tools, and some tools come with the paid and the free versions. However, while selecting tools for a start-up business, it’s always wise to go for the paid one, even though the free ones are more luring.

The reason behind this is simple, the paid ones are obviously more effective than the free ones. The most important functions that require scrutiny in a startup are discussed below, along with the tools that aid in completing those actions:

• Acquiring information:
  
  

Gaining appropriate information regarding the e-commerce platform is of vital importance. Having a startup idea is not enough if the person doesn’t know anything about the processes required for actualizing it.

Gaining Appropriate Knowledge Is Important In Startup Business

 

Many sites provide a generalized view, but it is important to seek guidance from well-known entrepreneurs. GrowthHacker.tv provides individuals with interviews with successful businesspersons.

First-hand information from well-known entrepreneurs helps in forming a strong development plan for one’s business.

• Security:
  
  

Reliance on open source is not uncommon. The foundation of the services is built using code from open source. But this also comes with the risk of security. Therefore it is best to use a tool that ensures compliance and safety of the open-source elements.

A tool like WhiteSource alerts entrepreneurs about bugs and security breaches. It is compliant with multiple programming languages. It also provides suggestions regarding open source elements.

• SEO:
  
  

Optimization plays a vital role in a business venture. The highly efficient Copyleaks SEO content checker tool aids business owners in SEO planning and implementation. If a startup has a web page then the SEO implementation affects the search engine ranking of the website.

Thus, affecting the business a lot, as it’s directly proportional to the number of visitors the site is having.

SEO Affects the Ranking of a Website

Educational activities are enlisted by this tool to help individuals gain information regarding the actions required for improving their startup.

• Shares and equity:
  
  

The growth of a startup is reflected in the revenue it collects. The expansion of business is bound to bring in more stakeholders. This is good for the development of the company.

However, keeping track of shares and investments, manually, is not easy. Miscalculations creep in, and that affects the business negatively.

Tracking Shares and Investment is Useful in Startup Business

A tool such as Eqvista aids in the electronic saving of files related to shares. These shares can also be transferred electronically. This application keeps a record of shares and allows seamless management of equity from anywhere.

It also aids in the decision-making process regarding the equity of a company.

• Email marketing:
  
  

Entrepreneurs need to inform potential clients about the products/services that they have created. Building a clientele is of utmost importance, and without communication, this is not possible.

Email marketing is highly useful in acquainting Individuals with useful products. Emails are generally checked by people regularly, and the scope of gaining clients through this mode of marketing is quite broad. The newsletter service that is to be employed by a business owner has to be highly efficient. In this regard, the email marketing tool for MailChimp is noteworthy.

For startup owners, there is a free package that includes all the basic functions of MailChimp. Premium services can be availed with a paid membership.

• Documentation:
  
  

There are a plethora of documents that form a significant part of a company. In the case of new organizations, initially, the most important documents include market strategies, development plans, etc. The growth of the business brings in more documents like tax receipts, financial statements, contracts, property records, etc.

Maintaining a manual record of these files is extremely difficult. The loss of any particular document or file can create numerous problems. The cloud-based online tool ContractZen is used to solve this problem.

This tool stores all the documents in a virtual folder. Entrepreneurs can simply search for a particular file to view it. This tool further enables e-signature function and also has an inbuilt calendar and email services.

• Virtual presentation:
  
  

The practical orientation of the business world is occurring at a rapid pace. Individuals are completing multiple tasks through the online platform. The product of a startup requires adequate presentation on the virtual market. However, adverts and banners are not enough as the interactive mode is gaining precedence.

Keeping this aspect in mind, a software technology that allows individuals to organize a webinar has been invented. ClickMeeting is a tool that provides startup owners with a stage for conducting webinars.

With the help of this tool, business owners can acquire stakeholders or partners without physically going for meetings. The tool provides individuals the services that help in making an appropriate product demo.

Online invitations are sent to prospective clients from the email list. When invitations are accepted by the other person or company, ClickMeeting ensures seamless virtual interaction. The tool allows users to insert whiteboard and enables screen sharing for a quick presentation of data.

• Gauging brand reputation:
  
  

The business brand is created with the sole aim of connecting with the target audience. After creating a business brand, it is important to understand the reaction of the audience towards the product/service.

Branding is the Most Significant thing in a Startup Business

It helps in ascertaining the position of the brand in the market. There are multiple online sites like social media, blogs, and websites, etc. that provide audience reactions towards a particular brand.

For a startup owner, spending time to visit the multiple platforms to acquire useful reviews is a tedious process. To keep this process simple yet effective, the online tool SentiOne can be used.

SentiOne monitors all online platforms and gathers information about the business brand. It scans blogs and social forums to acquire data. This aids the brand owner, as the reach of the product and audience sentiments get tracked with the help of this application.

Hence, one can answer the public easily by providing an apt product to them by tracking their sentiments and needs.

• Content curation:
  
  

Duplicate or copied content is highly unwanted in a business brand. The kind of content of a business website has to be unique and emotive. Before uploading content on any of the online business platforms it is sensible to check plagiarism online with a plagiarism checker such as Copyleaks.

The presence of scraped content affects website ranking and the website can be removed from search results due to excessive copy content issues. Using a duplicate content checker, like Copyleaks duplicate content checker, is also necessary to note the presence of multiple website versions.

Write Unique Content Avoid Intentional or Unintentional Plagiarism in Website Content

Fixing all issues related to website content is highly recommended for startup business owners. Services such as the ones provided by organizations such as Copyleaks are useful for creating plagiarism free content.

Content curators should also use the keyword research tool as the proper use of the keywords are vital for the ranking of the websites in search engines. Along, with that, the content creator can also use the keyword planner. Link Building is also important in content creation as it helps in giving high rank to the website in the search engine.

Conclusion:

Building a successful startup requires meticulous and relentless effort. The absence of unique content is detrimental to the development of a startup. The online platform provides new entrepreneurs with a wide array of free SEO tools that enable the smooth functioning of a startup business.

The entrepreneur needs to select the most suitable tools that are required for business brand promotion and expansion.