What are the Benefits of Product Demo Videos?

"Show don't sell." This short phrase summarizes the consultative selling concept.

17:01 26 November 2020

It was first coined in the early 1970s but has entered the mainstream in the past decade. The advent of the internet and the availability of massive information has empowered consumers, allowing them to make highly informed purchase decisions. As a result, it has become important to answer consumers’ questions about your products more comprehensively.

Product demonstration videos are a great way of showcasing your company's product to current and prospective clients. These videos can successfully take a consumer who is unfamiliar with your products, work them through how the product works, and offer them in-depth information they made to make a purchase decision. Here are the top benefits of demonstration videos as part of your business marketing strategy.

Encourages consumer's trust

Product demo videos are certainly going to be of benefit in encouraging a consumer to trust your product more than just a website quote and support. The video experts at Spiel say that if you're serious about the quality of your video and product then spending time creating a script that shows how your products addresses your target consumers’ pain points is essential. It’s also important to invest in excellent video software such as Spiel.

 

Consumers are becoming more skeptical about some of the claims made in the marketing world. At the same time, they still want to find the right solutions that can help solve their problems and achieve their objectives. Creating a high-quality product demonstration video is ideal because it provides a live demonstration of what the product can do and solve the consumer's problem. Such a video can also provide a step-by-step guide on how to use it. This creates more trust between your brand and the target audience.

Keep your target audience interested in your products

The whole point of the product demonstrations is to get the target customer on the phone to place an order and stay interested in the product you are trying to sell. To do this, you just need to make sure the video are informational, humorous, engaging, and insightful. Don't oversell. Instead, get this done to get people to call - remember nobody wants to buy a product before they've researched it.

Keep in mind that anyone can see that the new product is going for a lot of money, what we want to talk about is the other benefits of using your product. Most people think about adverts, lots of copy, lots of images - but what about your company, how do you get customers to believe you are a leader and should buy from you?

The secret is to focus on the benefits of your products. Whenever you are showingconsumers their chance of success using your product,add the right information to your videos. You can include bullets of why you are different and why the customer should trust your product to address their challenges. Remember, consumers focus on how a given product will address their challenges rather than endless stories.

Save expenses and time for your sales representatives

Calculate the total cost of sales representatives in terms of their commission, salaries, travel expenses, accommodation, and other related costs. You will realize that these expenses are higher than what you would spend creating an excellent product demonstration video. If you are targeting foreign markets, sending accessory preventative care could be very expensive.

The good news is that you require fewer resources to create and ensure a demonstration video that could link the target market with your brand and its products. Even if you must hire an expert in video recording and production, the amount of resources you need to do so is still lower than sending your sales representative everywhere to connect with your target audience.

Timing is key when connecting with current and prospective clients. Having to send a sales representative takes time and the information they deliver might be forgotten easily or your product brochure ends up in the rubbish bin. However, sharing an excellent product demonstration video with your target audience could create a lasting first impression. Besides, consumers can watch the video over and over on your company’s landing page or YouTube channel.

Introduce your clients to new products via email

Product demo videos are an effective way of introducing your current client to a new product or service you recently introduced to the market. These videos can easily give them a sense of whether a product or service is suitable for their needs. Keep in mind that the product a demonstration video doesn't have to be promotional. You can make it an informative piece that will help your target audience understand it better.

Provide a blueprint on how to use your products

Another way product demonstration videos could benefit your brand is by showing your target audience how to use your products. Keep in mind that these videos are not a substitute for in-person selling. However, they make it easier and scalable particularly during this time when the covid-19 pandemic has made it almost impossible for salespeople to go from office to office or door to door approaching new prospects.

Product demonstration videos can also offer in-depth training for your teams. When you create a demo video, you are simply showing your target audience how a specific product is used. Your employees can learn from it before approaching new customers. Additionally, these videos can serve as a reference for your clients when using the product instead of calling your client support team every time they get stuck.

Summary

In the recent past, video content has become popular as an integral part of an organization's marketing strategy. It is linked to higher conversion rates, return on investment, engagements, and is a cost-effective marketing option for startups. 

Product demonstration videos are not an exception. In addition to informing your target audience about your new products and how to use them, these videos also provide insightful information about how the product will address the consumers’ pain points. This is an added advantage for brands looking to achieve sustainable growth.