What Are The Benefits Of A Professional Video Watermark App?

Do you really need to use a watermark on your videos? Read on and find out.

16:21 22 August 2022

We’ve all come across watermarks on images – after all stock photos and promotional images are all over the internet – but what about videos . . . is a video watermark app really necessary? 

 

Why Should You Use A Video Watermark App To Add A Watermark To Your Content? 

When it comes to watermarking videos, the same general concepts that govern the process of watermarking images can be applied here as well.

 

However, with that being said, let us take a closer look at the two main reasons why you should always think about adding a watermark to any video-based content that you own.

 

A Video Watermark App Can Help You To Protect Your Videos

On the internet we most often see people watermark their images as a form of protection and similarly this is also the main reason why most video content owners make the choice to use watermarks as well.

 

Still, having said that, although it has become commonplace to see many content creators and businesses applying watermarks to their images, doing the same for videos is oftentimes not viewed as being necessary. However, this is a serious mistake and not a good mindset to have towards your video content. 

 

So, why is there this notable disconnect between using watermarks on images vs using them on videos?

 

People Are Unfamiliar With The Dangers Of Video Piracy

Well, there are actually several underlying reasons, the first one being a general unfamiliarity with the issue of video piracy. 

 

Unless they are an avid video content creator, most people are often largely unaware of the widespread dangers of video piracy on the internet. This is partially because the theft and misuse of video-based content is not as commonplace as it is for images.

 

However, that being said, although video piracy doesn’t happen as frequently, each occurrence has a far greater impact compared to image piracy. This is because on average, a video will take far more funds and resources to create (or acquire) compared to an image.

 

It Can Be Difficult To Choose The Best Position For A Video Watermark 

For the most part, images are a static form of media (unless we get into the gray area of GIFs) – once ten seconds or a minute has passed, the image in question will still look the same.

 

However, on the other hand, videos are (by their inherent nature) a dynamic form of media. As a result of this, even a video that is just ten seconds long can easily be made up of more than three hundred frames.

 

So, due to the dynamic nature of videos, many content creators and digital artists often find it difficult to decide on the best place to put a watermark. As a direct result of this even if they do end up using a watermark, it is not uncommon to see video creators use ones that are either too small or too obscure (or sometimes both).

 

If this sounds like a problem that you might face, then you need a professional video watermark app – like Visual Watermark – that give you a wide range of options for settings such as:

 

• Watermark placement
• Watermark size and rotation
• Watermark color
• Watermark opacity

 

Keep in mind that if you are learning how to watermark your videos, one of the first rules that you need to follow is that the watermark should be relatively prominent and visible. By doing this, you create a strong defense against thieves who would like to try and crop out your watermark or use other video editing techniques to remove it. 

 

A Video Watermark App Can Help You To Generate Engagement

That’s right, learning how to add a watermark to your videos isn’t just a skill that you can use to protect them. You can also use watermarks to promote your videos and your brand as well! As a matter of fact, if you ask any noteworthy video content creator or a professional marketing specialist, they will tell you that your watermarks should always include some form of promotional material.

 

A safe bet for a watermark that protects your videos and also helps to generate engagement is to just include your company’s name and either your social media handles or your traditional contact information (phone number, email, etc.). However, don’t go overboard – remember, the goal here is to protect your videos and promote your brand without cluttering your video and creating a negative viewing experience.

 

On the other hand, if your brand/company has a very district logo that is well known, you can opt to simply use it as a watermark in the video watermark app and forgo the rest of the information. 

 

In the end, the style of video watermark that you choose will ultimately depend on the balance that you want to strike between security, brand promotion, and the overall viewing experience.