Ways You Can Use Event Webcasting for Your Business

One of the biggest challenges that businesses face today is staying ahead of the competition.

13:19 03 March 2020

Or this reason, marketing has been a very instrumental tool in making companies stand out. The truth, however, is, it is not easy. Companies are trying to reduce their operations costs, and marketing seems to be accounting for most of their expenses. Thanks to digital technologies, companies have found a cost-effective tool for creating awareness for their products and services.

Businesses use live event webcasting in several ways to communicate with their audiences, increase their ROI, and build connectivity. Here are the different ways you can use webcasting for your business. 

1. Keynote address

An effective keynote speaker will address your audience in your business conferences. Their principal role is to deliver your company’s ideas and deliver inspiration. The purpose of a keynote speaker is to establish a theme and direction for an event. A good keynote speaker will impart your conference by publicizing your event. A keynote speaker is a thought-leader and a successful individual in a given niche. 

While you might not be able to accommodate everyone in your conferences, you can use webcasting to relay the keynote speaker’s address to your audience. Webcasting takes place on the internet, and it allows you to access a bigger audience, allowing you to communicate your brand’s message effectively and at a broader scope. Through webcasting, the results you expect to achieve from a keynote will be well attained as the targeted audience will be able to get the message from anywhere in the world. 

2. Trade shows

Trade shows play a critical role in marketing. It is an opportunity for you to bring your potential customers together, showcase your products, and sell to them on the spot. They are also useful lead generation tools. These leads can be used by your business to negotiate sales, network, and even research.

Trade shows can help you get your brand in front of both existing and potential customers. Webcasting trade shows can help you reach out to people who have not been able to attend physical tradeshows. This will give you the opportunity to showcase your products and services to a broader range of consumers. Through virtual trade shows, you can direct your audience to where they can buy your products. You will also take care of logistics issues and other factors that may make them unable to attend the shows. 

3. Following up with conference attended

Doing follow-ups after events are vital. It is an effective way of building brand loyalty with attendees. Through hosting post-event follow-ups, you can replicate the success of the productive conference you held, identify areas that need improvement, and also help in planning for another event. 

Webcasting allows you to share supplemental materials and resources for a past conference and provide them information on an upcoming conference you will be hosting. 

4. Breakout sessions

Break out sessions take place when attendees in conferences are divided into smaller groups, where small dialogues take place. Breakout sessions provide you with an opportunity to show your leadership skills and also have more in-depth conversations on what your products can do. More so, you can use this opportunity to bring awareness to events that will be hosted by specific speakers and even sell tickets. 

Virtual audiences are interested in breakout sessions too, and you can bring this to them through webcasting. To a successful webcasting breakout session, you should invite the right facilitator to take charge. This that you should choose a group leader who has content that your audience may be interested in. 

Choosing a suitable location is also essential for the clarity of those who will be webcasting from home. Encourage sharing also in order to boost interaction.

5. Conferences

Not everyone can make it to your conference. More so, there may not be enough space to accommodate everyone who may be interested. Webcasting your conference presentation is a good way of including your audience, despite their locations. To enhance engagement for those who are not there physically, you can host online Q&As on your social media pages, in line with the conferences. Webcasting can help your event reach a broader scope.

To make your business stand out, you need to be vigilant and aggressive with digital marketing. Making your audience feel like part of your brand, use webcasting to keep them up to date with the events your business hosts. There are many ways that you can use this strategy. By webcasting conference presentations, you can help customers that have a feel of what your events are like. Also, you can keep them informed of upcoming events and product releases. Webcasting is a useful tool of communication that allows you to reach a wide range of audiences.