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Waitrose voted the best supermarket in the UK, beating out last year's winner Aldi
The upmarket grocer gained a customer score of 73% in the survey of 7,000 shoppers.
18:05 19 February 2015
Waitrose has been voted the best supermarket in the UK after getting a 73per cent customer score in a survey of 7,000 shoppers, narrowly reclaiming the title from last year’s winner Aldi.
In the survey conducted by Which?, Waitrose gained top marks for customer service, store environment, plus its own-label and fresh products. Meanwhile, Co-operative has once again named the worst supermarket.
Which? executive director Richard Lloyd said: "Waitrose has returned to the top of our supermarket league table, rated the best for customer satisfaction by the public and narrowly beating Aldi, last year's number one.
"Thousands of people told us that value and good quality food products are the most important factors in choosing where to shop."
Waitrose managing director Mark Price said: "We're grateful to all the customers who voted for us.
"It's a great accolade and fantastic recognition for the energy and hard work our 61,000 partners put into creating the best possible experience for shoppers both in our shops and online."