Virtual Reality Drink Drive Crash

Alcohol maker Diageo has released a virtual reality video to promote awareness on the dangers of drunk driving.

16:32 22 November 2016

Diageo, whose brands include Smirnoff and Guinness, has released a four-minute virtual reality video that simulates drink driving car crash with viewers able to see it from 360 degrees.  

 

The video follows three cars: one with two new parents, one with a woman celebrating a career breakthrough, and the third one with a group of friends on their way to the party. The viewers will see the woman, who has been drinking with work colleagues, crashing after she tried to overtake one of the other cars. 

 

The video has received different reactions with the Campaign against Drinking and Driving (Cadd) saying that the use of VR would help to show the risks.

 

However, Carole Whittingham of Cadd said that it could have gone further on the message that people are killed by drinking and driving, as the main character survives the crash. 

 

Meanwhile, Jack Kushner, a spokesman for Brake, a UK road safety charity, said that the campaign will help to spread the "message that drink driving is completely unacceptable.” 

 

 

"Even drinking a small amount of alcohol can have significant, adverse effects on reactions and judgement, which is why we call for a zero tolerance drink drive limit," he added.