VIDEO: Romeo Beckham, 12, shines as the star of Burberry's Christmas ad campaign

Burberry bosses said that Romeo Beckham’s ‘charm and style’ make him ‘an utter joy’ to work with.

16:15 04 November 2014

Following in the footsteps of his superstar parents, 12-year-old Romeo Beckham is the star of Burberry’s latest Christmas campaign.

Last year, he made his modeling debut for the same fashion label and it was deemed extremely successful by the retailer, prompting the iconic British brand to retain Romeo’s services again this holiday season.

The second eldest son of David and Victoria stole the spotlight in the Burberry Festive Campaign, From London with Love.

He was handpicked by Burberry’s Chief Creative Officer, Christopher Bailey for the second time. He said: 'This festive campaign is a celebration of everything we love at Burberry; the trench coat, the cashmere scarf, incredible music, our British weather, and working with great and talented people.

'It continues to be an utter joy working with Romeo – he has charm, style and great energy! I’m delighted that he’s the lead role in our festive campaign.'

Romeo wore a classic Burberry trench and his own monogrammed checked scarf for the photo shoot. In one shot, he looked dapper in a tuxedo and in another he holds an umbrella as he glances pensively into the distance.